Audi has officially confirmed the name and identity of its Formula 1 operation ahead of its long awaited entry into the championship in 2026. The team will compete under the name Audi Revolut F1 Team, marking a major step in Audi’s transition from manufacturer partner to full works entrant. Alongside the name, Audi also revealed the team’s official logo and outlined the strategic importance of its partnership with Revolut.
The announcement brings clarity to one of the most closely watched projects in modern Formula 1 and signals Audi’s intent to enter the sport with a strong commercial and technological foundation.
A Name That Reflects Ambition and Partnership
The Audi Revolut F1 Team name reflects more than branding. It represents a deep collaboration between Audi and global financial technology company Revolut. Audi made clear that Revolut is not a traditional title sponsor but a strategic partner embedded into the team’s long term vision.
“This collaboration goes beyond traditional sponsorship, creating a powerful alliance aimed at challenging conventions and shaping new forms of fan engagement through activations, race access and exclusive app based benefits for Revolut users,” according to Audi’s press release.
The name positions the team as a modern Formula 1 operation focused on innovation, digital engagement and global reach. Audi wants the team identity to align with its broader brand values and future mobility strategy.
The Logo and Visual Identity
Audi also unveiled the Audi Revolut F1 Team logo, which blends Audi’s established brand identity with a contemporary Formula 1 look. The design focuses on clean lines, clarity and digital adaptability, reflecting how the brand will appear across broadcasts, merchandise and online platforms.
The logo is designed to work across traditional motorsport settings and modern digital spaces. Audi sees the team’s visual identity as a key tool in connecting with a younger and more global fanbase.
Revolut’s Role Inside the Team
Revolut’s involvement extends well beyond naming rights. Audi confirmed that Revolut technology will be integrated directly into the team’s operations.
“The alliance also extends to key areas of the Audi Revolut F1 Team’s operations: integrating Revolut Business into its financial operations and Revolut Pay into its online store for a seamless checkout experience.”
This integration reflects Audi’s desire to modernise how a Formula 1 team operates behind the scenes. Financial operations, payments and fan facing services will all run through Revolut platforms, creating a unified digital ecosystem.
For fans, this opens the door to new engagement opportunities. Audi and Revolut plan to offer exclusive content, access and experiences through Revolut’s app, linking Formula 1 fandom with everyday digital services.
Positioning for the 2026 Regulations
Audi’s timing is deliberate. The 2026 season brings major technical regulation changes, including new power units and sustainability targets. Audi will enter as a full works team with its own power unit programme, placing it among the most serious long term projects on the grid.
By locking in the team name, logo and commercial structure early, Audi can focus on performance preparation. The Audi Revolut F1 Team will inherit infrastructure and personnel from the existing Sauber operation, which Audi has been gradually acquiring and restructuring.
The clarity provided by this announcement allows the team to move forward with a unified identity as development ramps up.
A Strategic Entry Into Formula 1
Audi’s Formula 1 project is part of a broader corporate strategy. Formula 1 offers global visibility, technological relevance and alignment with sustainability goals. Audi views the sport as a platform to showcase innovation while connecting with new audiences.
The Revolut partnership strengthens that strategy. Revolut operates in multiple markets and appeals to digitally native consumers. Together, Audi and Revolut aim to create a Formula 1 team that feels modern, accessible and globally connected.
This approach reflects how Formula 1 itself has evolved, with greater emphasis on fan engagement, digital platforms and lifestyle branding.
Launch Plans and What Comes Next
Audi also confirmed that the Audi Revolut F1 Team will formally launch its 2026 season identity at a dedicated event ahead of its competitive debut on January 20th in Berlin. The launch will include full branding, car presentation and further details on the team’s structure and ambitions.
Between now and then, Audi will continue developing its power unit programme and finalising its driver and technical line up. The announcement of the team name is one of several milestones planned as Audi transitions from preparation to full competition mode.
Closing Thoughts
The confirmation of the Audi Revolut F1 Team name and logo marks a defining moment in Audi’s Formula 1 journey. It establishes a clear identity, confirms a major strategic partnership and outlines how Audi plans to operate both on and off the track.
With 2026 approaching, Audi has moved from concept to commitment. The focus now shifts to execution. Performance will ultimately define success, but the foundations are now in place. The Audi Revolut F1 Team enters Formula 1 with clarity, ambition and a modern vision of what a works team can be.
