Audi has officially unveiled Revolut as the title partner of the future Audi F1 Team, set to debut in the 2026 Formula 1 World Championship, replacing Sauber in both name and sponsorship.
This monumental collaboration pairs a globally recognized fintech brand with Audi’s much-anticipated entry into F1, marking a bold move for both companies as they pursue innovation in their respective arenas.
What the Deal Entails
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Revolut becomes the premium name across the team—from logos on cars and driver gear to strategic integration of Revolut Business into Audi’s operational financial systems, streamlining payments and accounting.
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The sponsorship is more than branding—it’s positioned as a strategic alliance based on shared values: innovation, technology-forward thinking, and ambition to disrupt the status quo.
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Fan engagement is a core focus: Revolut customers can expect exclusive F1 access, merchandise perks, and new digital experiences at race weekends.
Key Voices: Alignment of Vision
Gernot Döllner, CEO of Audi AG and Chairman of Sauber Motorsport AG, said:
“Audi is entering Formula 1 with a clear ambition… a technologically relevant and economically sustainable investment… In Revolut, we have found a partner that shares our ambitions and attitude.”
Jonathan Wheatley, Team Principal of the Audi F1 project, added:
“With Revolut, we have found a partner that shares our core ethos of innovation and relentless ambition… this is more than a brand fit; it is a strategic alliance.”
Nik Storonsky, CEO of Revolut, remarked:
“This is a monumental partnership… We’re accelerating towards 100 million customers, and we’ll bring them into Formula 1 with unforgettable experiences at a pivotal time for the sport.”
Why It Matters
A Global Platform for Growth
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Revolut, valued at ~$45 billion with over 60 million users, wants to scale toward 100 million—and F1’s global reach (1.6 billion TV viewers and 820 million fans in 2024) provides ideal exposure.
Audi’s Technological Showcase
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Audi’s F1 entry marks its first full power unit program and global expansion across Germany, Switzerland, and the UK—Revolut’s tech-centered approach complements Audi’s tech credentials.
Innovative Fan Experiences
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Together, Audi and Revolut aim to redefine fan interaction—seamless mobile ticketing, cashless event experiences, interactive engagements, and Revolut-powered checkout for merchandise.
A Snapshot of the Partnership
Here’s how the Audi–Revolut tie-up aligns strategically:
| Element | Details |
|---|---|
| Title Partner For | Audi F1 Team (formerly Sauber) starting 2026 |
| Sponsor Role | Global branding, operational fintech tools |
| Fan Engagement | Revolut-exclusive experiences & perks |
| Driver Line-up | Nico Hülkenberg and Gabriel Bortoleto |
| Technical Setup | German power unit, Swiss chassis, UK hub |
| Brand Synergy | Shared ethos of innovation and scale |
Looking Ahead
By linking with Revolut, Audi F1 sets a precedent—not only in sponsorship, but in digital transformation. As F1 moves into 2026 under new regulations emphasizing hybrid engines and sustainable fuels, Audi positions itself as a digital-first, financially sound competitor.
From enhanced fan experiences to behind-the-scenes operational efficiency, the partnership signals that Audi and Revolut aim not just to enter the sport, but to reshape it.
Bottom Line
Audi’s announcement of Revolut as its 2026 title sponsor is a statement: F1’s future is digital, global, and built on innovation. For Audi, it’s a platform to establish motorsport credibility and brand energy. For Revolut, it’s a launchpad to connect tens of millions to motorsport fandom.
Together, they’re set to challenge norms—on the track and in fintech.
