As the 2025 Formula 1 season heads to Miami, teams are embracing the city’s vibrant culture through unique car liveries. Ferrari, Racing Bulls, and Kick Sauber have each unveiled special designs for the Miami Grand Prix, reflecting the event’s growing significance and the sport’s expanding presence in the United States.
Ferrari: A Fusion of Tradition and Innovation
Ferrari has introduced a special livery co-designed with HP to commemorate the first year of their title partnership. The design incorporates blue and white accents alongside the traditional red, applied using HP’s latest latex technology. This innovative wrap is up to 14% lighter and 17% thinner than previous versions, enhancing both aesthetics and performance.
The new livery was unveiled in downtown Miami by drivers Lewis Hamilton and Charles Leclerc, along with Team Principal Fred Vasseur. The design features asymmetric graphics and white wheels, symbolizing a blend of Ferrari’s racing heritage and modern innovation.
Racing Bulls: Embracing Boldness with Magenta
Racing Bulls has revealed a striking magenta livery for the Miami Grand Prix, inspired by Red Bull’s Summer Edition White Peach energy drink. The VCARB 02 cars will feature this vibrant design, complemented by custom magenta race suits for drivers Isack Hadjar and Liam Lawson. The team aims to capture Miami’s energetic spirit and connect with a younger fanbase through this bold aesthetic.
CEO Peter Bayer emphasized Miami’s significance for the team, stating, “Miami holds a special place for Visa Cash App Racing Bulls; it’s where we debuted our very first special livery as a team last year, which was a moment that set the tone for who we are: bold, creative, and willing to push the boundaries”.
Kick Sauber: Celebrating Miami’s Art Scene
Kick Sauber has unveiled an art-inspired livery for the Miami Grand Prix, featuring a neon green design that pays homage to the city’s vibrant art culture. Described as a “bold canvas of modern art,” the livery aims to energize the sport for fans and reflect Miami’s creative spirit. Drivers Nico Hülkenberg and Gabriel Bortoleto will don matching race suits, and the design theme extends to the team’s garage and pit equipment.
Chief Commercial Officer Stefano Battiston commented, “This livery is more than just a new look – it’s a celebration of Miami’s creative spirit and our commitment to energizing the sport for our fans”.
The Broader Trend: Custom Liveries in F1
The adoption of special liveries for the Miami Grand Prix highlights a broader trend in Formula 1, where teams leverage unique designs to engage fans and enhance brand visibility. While Ferrari, Racing Bulls, and Kick Sauber have officially unveiled their Miami-inspired liveries, other teams like Red Bull and Mercedes have teased potential custom designs, indicating a growing emphasis on marketing and fan engagement through visual innovation.
These initiatives not only celebrate the host city’s culture but also reflect Formula 1’s strategic efforts to expand its appeal, particularly in the American market. As the sport continues to grow globally, such creative expressions are likely to become more prevalent, offering fans fresh and exciting ways to connect with their favorite teams.
The 2025 Miami Grand Prix stands as a testament to Formula 1’s evolving identity, where tradition meets innovation, and racing excellence is complemented by artistic expression. As teams continue to push the boundaries of design and performance, fans can look forward to a visually captivating and culturally rich racing experience.
