Formula 1 has entered the world of Fortnite via a partnership to release an “F1 Cosmetic Team Set”. F1’s commercial chief described this as a way to engage fans 365 days a year and appear “in places you wouldn’t expect”.
The set goes live on 20 November, ahead of the 2025 Las Vegas Grand Prix weekend.
What this set includes
Here are the key details you need:
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It includes outfits, gliders and pickaxes branded with the ten F1 teams.
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Back Bling and an emote will also be part of the set.
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The items will drop in the Fortnite Item Shop on the release date.
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Pricing hasn’t been confirmed yet.
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Epic Games and Fortnite previously released a separate “Hamilton Set” with Lewis Hamilton on 17 November 2023.
Why this matters
From a fan engagement perspective the partnership stands out for a few reasons:
Broader exposure – F1 has a global audience. Fortnite has hundreds of millions of players. The overlap means more people see F1 branding even if they don’t follow motorsport.
Cross-platform presence – Fans of Fortnite get a new way to express fandom via skins. F1 fans get new digital content.
Year-round relevance – F1’s season has gaps. A partnership like this keeps the brand active in the gaming space when on-track action is quiet.
Demographic reach – Fortnite’s player base skews younger. F1 can gain relevance among younger audiences who might not yet be deeply into motorsport.
What you as a player or fan should do
If you’re into either F1 or Fortnite (or both) here are actionable steps:
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Mark 20 November in your calendar. That’s when the F1 Cosmetic Team Set drops.
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On release day, check the Fortnite Item Shop. Browse for your favourite F1 team’s outfit or glider.
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Keep an eye on announcements for pricing so you’re ready.
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If you follow a particular F1 team, check their social channels. They might highlight when their skin appears or launch related content.
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If you play Fortnite regularly, try switching to the set as part of your look. If you follow F1, it’s a fun way to show your team support in a new arena.
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Share screenshots. Gaming and motorsport fans love visuals. Use social media with the skins you pick.
Potential draw-backs and what to watch
No deal is perfect. Here are things to keep in mind:
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Cost is unknown now. If pricing is steep, only die-hard fans might buy.
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The set covers teams, not necessarily drivers. If you follow a specific driver more than their team, the set might feel less personal.
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The hype might fade quickly if there are no further activations beyond the cosmetic drop. Partners will need to keep engaging users.
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For F1 fans unfamiliar with Fortnite, there’s a learning curve. The game’s culture and mechanics differ a lot from motorsport.
Final thoughts
This partnership blends two big audiences: gamers and motorsport fans. If you play Fortnite and watch F1, you’re in a sweet spot. If you only follow one, you might gain a new interest.
On 20 November, check out the Item Shop and pick a skin you like. Represent your team. In virtual battlegrounds or on the track, fandom adapts to new spaces.
