Lawrence Stroll has one clear goal. He wants Aston Martin to become Formula 1 World Champions. Since taking control of the team in 2018, he has poured resources, time, and belief into transforming the former Racing Point outfit into a title contender.
“We’re here to win, full stop,” Stroll said. “I am relentless in this mission. We have built everything needed to be world champions. We’re not here to participate.”
His words match his actions. Under Stroll’s leadership, Aston Martin has built one of the most advanced facilities in Formula 1, hired top-tier engineers, and secured elite talent on the driving side with Fernando Alonso and Lance Stroll. Every move has been part of a larger plan to reach the front of the grid.
A Vision Beyond Racing
For Stroll, the Formula 1 project is more than a racing operation. It is central to the Aston Martin brand’s global identity. He believes success on track defines how people view the company off it.
“Formula 1 is the ultimate global stage,” Stroll explained. “Being competitive here defines our brand. I’m proud of how far we’ve come, but we’re nowhere near finished.”
His goal is not a short-term push. It is a long-term commitment to excellence. “This is not a five-year plan,” he said. “It’s an ongoing commitment. We have invested hundreds of millions to build the right environment, the best people, and the best tools.”
Progress and Setbacks
Aston Martin’s progress since rebranding in 2021 has been clear. The team moved from midfield battles to regular podium contention in 2023, largely thanks to the performance of Alonso and a strong AMR23 chassis. But the momentum slowed as rivals caught up through development.
Stroll remains focused and unshaken by the ups and downs. “Progress isn’t linear,” he said. “We’ve shown what we can achieve. The next step is consistency, and then victory.”
Even during the dips in form, the message from the top remains the same: improvement is the only acceptable outcome.
Infrastructure for Success
One of Stroll’s most significant achievements is the creation of the AMR Technology Campus at Silverstone. The new facility represents a clear statement of intent. It gives the team world-class tools to compete with Formula 1’s elite.
“This building shows our commitment,” Stroll said. “It’s designed to be the best. You need the best environment to win.”
The investment underlines his belief that success in Formula 1 requires complete alignment between ambition and capability. Every piece of infrastructure, every hire, and every process is aimed at one outcome: championships.
The Adrian Newey Factor
Adrian Newey joined Aston Martin F1 Team as Managing Technical Partner in early 2025 and became a shareholder. He described the move as being inspired by the passion and investment of Lawrence Stroll and the team’s new infrastructure. Newey’s role focuses heavily on the new regulations for 2026 and building full technical strength rather than short-term fixes. With Newey on board, Stroll’s ambition to reach the world championship level gains extra weight—Newey brings a proven track record of success and innovation that aligns with the team’s long-term vision.
The Honda Partnership: A Championship Step
Looking ahead, Aston Martin’s partnership with Honda from 2026 marks a key milestone in the project. The new power unit deal will give the team full works integration for the first time, matching the setup of championship-winning operations like Red Bull, Mercedes, and Ferrari.
“To win, you need full works integration,” Stroll said. “That’s what we’ll have with Honda.”
This partnership signals Aston Martin’s intent to control its destiny. It gives the team the tools to compete on equal footing with Formula 1’s most successful organizations.
Unrelenting Ambition
Few owners in Formula 1 have been as public and persistent about their goals as Lawrence Stroll. His message is simple and consistent.
“I won’t stop until we’re world champions,” he said. “That’s the only goal. Everything we’re doing is aimed at that outcome.”
His leadership combines business precision with sporting ambition. He expects results and is willing to make the investment required to achieve them. In a sport where ownership groups often shift focus, Stroll’s determination stands out.
The Road Ahead
Aston Martin’s rise has not been without challenges, but the foundation is solid. A new factory, a growing technical team, and a manufacturer partnership with Honda have positioned them for sustained success.
For Stroll, the project is personal. It represents both a business mission and a legacy. His relentless approach has already changed the trajectory of the team, and his expectations remain unchanged.
Aston Martin is no longer in Formula 1 to compete. Under Lawrence Stroll, they are in it to conquer.
